Pooka, that statement is a generalization. I assume you player is interested in D1 but if they are open to D3 or the Ivies there can be a substantial amount of "need based" money available and as MAP alluded to it can be 100%. I often hear the statement that nobody gets 100% but they are obviously painting the college landscape with too broad of a brush or maybe they are not an educated consumer. The key is to apply to a very wealthy school (high endowment per student) and to have very high grades and test scores, in addition to great soccer skills. The tough part is for families that are upper middle class but the kid can't quite qualify for the schools with the biggest endowments. Brown University, for example has a relatively small endowment compared to the other Ivies and as a result they are concerned about losing athletes to other schools with whopper-sized endowments.Follow up question: we keep being told that no one gets 100%. Ok fine. So what's a good %?
For those who are interested further, here is an article about this issue: http://www.browndailyherald.com/2011/04/12/brown-struggles-to-compete-for-middleclass-recruits/